SB49: Winners and Losers

There were some clear winners and losers last night--and I'm not just talking about the football teams. Shall we break it down? We shall.

Winners:

Celebrities. So many celebrities starred in commercials this year. More than usual, I'd say. And they basically all won--they made fun of themselves, they sold the product, and they entertained.

• Lindsey Lohan and "Walter White/Sorta Greg" for Esurance. Funny, appropriate, memorable.
• Amy Purdy for Camry. She's just an amazing person.
• Katie Couric and Bryant Gumbel for BMW. great use of history to make a point.
• Pierce Brosnan for Kia. Once 007, always 007.
• The Brady Bunch, Danny Trejo, and Steve Buscemi for Snickers. Again, funny, appropriate, and memorable.
• Kim Kardashian, Chelsea Handler, and Sarah Silverman for T-Mobile. Fit them, fit the company, fit the audience.
• Mindy Kaling and Matt Damon for Nationwide. I mean, c'mon.
• Brett Favre & others for Wix.com. I always love when Favre comes out of retirement.

Movie Trailers. I think I speak for all of us when I say we have some great movie viewing ahead of us: Tomorrowland, Pitch Perfect 2, Furious 7, Jurassic World, Minions, Terminator, and Ted 2 gave us even more winners.

• George Cooney!
• The Packers! (Maybe they didn't make it to the Super Bowl, but they were there in spirit)
• Extreme Car Maneuvers!
• Dinosaurs!
• Minions!
• Arnold!
• Tom Brady? His cameo in the Ted 2 trailer was my favorite thing he did last night.

The Earth/America/Land/Sea. There were a lot of nature-themed ads, all reminding us of the planet/country we share. Maybe not the funniest, but it's always nice when a company uses a platform for good.

Speaking of using a platform for good...girls. We run the world. And doing things #likeagirl is neither good nor bad, just how we do things. Thanks, Always.

Avocados. They'd be my first draft pick, too.

Dancing Sharks/Giant Felines. They, along with Missy Elliott, clearly stole the halftime show.

Losers:

Kids. Yes, there's something to be said for using a platform for good. But is morbidity and shock the way to do it? I can't imagine how awful that commercial was to watch for parents who have lost children to accidents.

Toenail fungus. This ad was just as annoying as the Mucinex ones we get the rest of the year.

Beer and Doritos. Remember when these commercials were funny? Huh, me neither now that I think of it.

Dads (and men in general). A lot of commercials came strong with the daddy issues, and none of them showed dads in a great light and/or were confusing. Dudes also got dumped on in Fiat's Viagra commercial.

The Seattle Seahawks. Yeah, they lost this game big time.

I know I didn't see all the commercials--which ones did I miss? Any other highs or lows?