The Everything Store

The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone
My rating: 3 of 5 stars

A detailed telling of the history of Amazon and its creator, Jeff Bezos.

First thoughts: I could never work at Amazon! While I don't need my work-home life to be absolutely balanced, I do need an employer who understands work is not my life.

And yet: I appreciate that proposals within Amazon (for products/services/business acquisitions/etc) are done so via a narrative - a story is told to paint a better picture of how the business idea will benefit Amazon.

Love it or hate it: Amazon has come a long way. As only a casual shopper, I was unaware of all the controversy and struggles Amazon has had along its way to world domination.

Amazon What?: Amazon has had so many business ventures, projects, and trial services, and they all have complex names - so much thought put into things consumers may never even see or know about. A testament to their commitment? Or a waste of time and energy?

Recommended for: business starters and owners, consumers, investors, online sellers, Amazon applicants, curious minds.

Final thoughts: Interesting. Stone turns what could have been a boring chunk of information into an illuminating origin story. Good to know some background and be better informed. And to know I would never survive in that world!


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