When the Droid teaser commercials first started playing, I made one comment to Bailey: "It's cool, but don't you think calling it Droid is a little scary? First it's just a phone, pretty soon we turn into robots."
The next commercial I saw featured a human eyeball turning into a robot eyeball.
Even the slogan: "In a world that doesn't, Droid does," makes me think this company is building an army to replace us.
Their other commercial? Some guys in army-esque uniforms searching for a large rock. (meteor? unobtanium?) One guy puts his arm in the boulder and it becomes a robot arm.
This may be their aim, to scare us into buying, but...it's still a little weird to me.